Turns Out, Nobody Shops for Groceries Online

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Photo Credit McEwin

Do you ever think you’re the only one who doesn’t get their groceries delivered to their doorstep?

Well, actually… not that many people are doing it.

A new poll from Gallup shows that 84% of people never shop online for groceries. In a survey of 1,033 adults in the U.S., only 4% of respondents said they shopped online weekly for groceries.

Another 11% said they ordered groceries online twice per month or less.

What are people doing instead? Eighty-one percent of the respondents said they’re still going to the grocery store the old-fashioned way: in person.

Parents and those with incomes above $75,000 per year were more likely to order groceries online. People in those categories were also more likely to order takeout or eat at restaurants. “More generally, Americans may just not like to think that far in advance when it comes to what to eat,” the report explains.

The results were similar to last year’s survey data, which may disappoint grocers that have been revving up their pickup and delivery options to stay competitive.

But this year’s poll did introduce two new questions about grocery shopping habits:

1. Do people order meal kits to prepare at home?

2. Are all of these grocery pickup and delivery services just too expensive to justify using them?

Well, the news isn’t great for meal kit companies: Eighty-nine percent of people said they never use them. “There are no significant differences in the low percentages of people who use meal preparation kits by gender, age, employment, income or family status,” the report explains.

The overall lack of dependence on online grocery shopping probably shows that they’re not worth the hassle and extra cost. I mean honestly, who wants to spend an extra $15 on groceries just to get them delivered?

Until grocers find the magic equation that gets people to buy online, we’ll just have to mutter obscenities at those self-checkout scanners at our favorite stores. Or, for those of you with a little more spunk, directly at the new 16 year old cashier. He’ll never see it coming.